Light Up Diwali with Cyber Safety: Don’t Fall for Phishing Scams
Mr. Neeraj Soni
Sr. Researcher - Policy & Advocacy, CyberPeace
PUBLISHED ON
Oct 21, 2024
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Introduction
As the 2024 Diwali festive season approaches, netizens eagerly embrace the spirit of celebration with online shopping, gifting, and searching for the best festive deals on online platforms. Historical web data from India shows that netizens' online activity spikes at this time as people shop online to upgrade their homes, buy unique presents for loved ones and look for services and products to make their celebrations more joyful.
However, with the increase in online transactions and digital interactions, cybercriminals take advantage of the festive rush by enticing users with fake schemes, fake coupons offering freebies, fake offers of discounted jewellery, counterfeit product sales, festival lotteries, fake lucky draws and charity appeals, malicious websites and more. Cybercrimes, especially phishing attempts, also spike in proportion to user activity and shopping trends at this time.
Hence, it becomes important for all netizens to stay alert, making sure their personal information and financial data is protected and ensure that they exercise due care and caution before clicking on any suspicious links or offers. Additionally, brands and platforms also must make strong cybersecurity a top priority to safeguard their customers and build trust.
Diwali Season and Phishing Attempts
Last year's report from CloudSEK's research team noted an uptick in cyber threats during the Diwali period, where cybercriminals leveraged the festive mood to launch phishing, betting and crypto scams. The report revealed that phishing attempts target the e-commerce industries and seek to damage the image of reputable brands. An astounding 828 distinct domains devoted to phishing activities were found in the Facebook Ads Library by CloudSEK's investigators. The report also highlighted the use of typosquatting techniques to create phony-but-plausible domains that trick users into believing they are legitimate websites, by exploiting common typing errors or misspellings of popular domain names. As fraudsters are increasingly misusing AI and deepfake technologies to their advantage, we expect even more of these dangers to surface this year over the festive season.
CyberPeace Advisory
It is important that netizens exercise caution, especially during the festive period and follow cyber safety practices to avoid cybercrimes and phishing attempts. Some of the cyber hygiene best practices suggested by CyberPeace are as follows:
Netizens must verify the sender’s email, address, and domain with the official site for the brand/ entity the sender claims to be affiliated with.
Netizens must avoid clicking links received through email, messages or shared on social media and consider visiting the official website directly.
Beware of urgent, time-sensitive offers pressuring immediate action.
Spot phishing signs like spelling errors and suspicious URLs to avoid typosquatting tactics used by cybercriminals.
Netizens must enable two-factor authentication (2FA) for an additional layer of security.
Have authenticated antivirus software and malware detection software installed on your devices.
Be wary of unsolicited festive deals, gifts and offers.
Stay informed on common tactics used by cybercriminals to launch phishing attacks and recognise the red flags of any phishing attempts.
To report cybercrimes, file a complaint at cybercrime.gov.in or helpline number 1930. You can also seek assistance from the CyberPeace helpline at +91 9570000066.
In recent months, conversations around the possible shortage of liquefied petroleum gas (LPG), a basic cooking fuel in Indian households, have quietly resurfaced across the country. From whispers in local markets to viral messages circulating on social media, concerns about LPG availability began to take hold in the public imagination. Though the immediacy of the situation has since faded, its echoes remain, reminding us how quickly uncertainty can spread. Like a ripple across still water, a single rumour can travel far, gathering force as it moves and blurring the line between perception and reality.
Against this backdrop, in April 2026, reports began circulating about a potential LPG shortage. The Union Government moved quickly to counter what it identified as misinformation, emphasising that supply remained stable and urging citizens not to engage in panic buying. A noticeable disconnect emerged between official communication and public perception. Across different regions, signs of anxiety-driven behaviour became evident. Instances of panic buying and hoarding increased, law enforcement agencies conducted raids to address such actions, and opportunistic thefts were reported, often exploiting widespread concern. These incidents highlight how misinformation, even when addressed promptly, can continue to shape public behaviour.
It is worth noting that rising prices also played a role in shaping public response, as increases in LPG rates contributed to a sense of urgency among consumers. Therefore, the surge in panic buying cannot be attributed solely to misinformation, but rather to a combination of economic pressures and perceived scarcity.
Misinformation Ecosystem - From Rumours to Behaviour
The spread of misinformation is occurring at an unprecedented pace and is, in large part, driven by the viral nature of social media. Digital platforms not only enable the rapid dissemination of information but also allow it to be amplified in ways that would not be possible through traditional media outlets. Often, the drive for virality outweighs any concern for accuracy, meaning that many individuals who spread misinformation are motivated more by the pursuit of attention than by any ideological agenda. Recent arrests of individuals involved in spreading misinformation about LPG and petrol shortages, much of which went viral, suggest that misinformation today is frequently driven by the desire for visibility rather than ideological motives. The information being circulated has largely followed a similar pattern, focusing on fears of an LPG shortage, expectations of price increases, and concerns about supply disruptions. Even though this information has not been verified, it has triggered behavioural responses among individuals. In several areas, including parts of Uttar Pradesh and Goa, the spread of misinformation through social media has led to panic buying, despite official assurances that there would be sufficient LPG supply to meet demand.
The impact of panic buying, and its associated misinformation, has already been seen in multiple sectors; these increased demands have placed pressure on the distribution network, leading to disruptions in access, as well as being out of stock of certain products. In many cases, commercial users of products (especially restaurants) have experienced significant disruption, threatening their continued operations, and industry representatives have alerted others about the inconsistent supply of commercial cylinders; likewise, consumers (households) are beginning to switch to alternative products (e.g., induction cooking) as a reflection of the anticipatory mindset to address the uncertainty created through perceptions of Product Scarcity.
State Response: Managing Misinformation or Behaviour?
The government has taken a variety of approaches, from advisories and enforcement actions to communicating with citizens indirectly. For example, State Governments have been directed to combat misinformation, monitor supply chains and take action against hoarding and black market activity. There has been a significant increase in the level of large- scale enforcement activity, with over 3,700 raids carried out to crack down on hoarding and black marketing related to LPG, in addition to confiscating cylinders and issuing penalties to those who break the law. In addition, the authorities have also focused on maintaining regular communication with the public in order to reassure them about the supply of LPG and fuel stability.
Geopolitical Context: Why Rumours Are Believable
Understanding today’s panic requires an understanding of the global environment: i.e., due to the ongoing conflict in West Asia, the energy markets are unstable, and energy supply is uncertain not only in West Asia but across a large part of the world. Even if domestic supply remains stable, public perception is affected by global instability. A clear example of this can be seen in neighbouring countries to India; Pakistan has seen significant increases in the cost of fuel, implemented measures such as reducing the number of days individuals work each week, and has created public support mechanisms; Bangladesh has imposed restrictions on the use of energy, has shortened the number of hours individuals can operate businesses each day, and has restricted the total amount of energy used; Sri Lanka has begun to ration fuel, and to increase the price of petrol; and Nepal has reduced the numbers of days individuals may work each week, and has adjusted supply.
All of these examples are not isolated instances, but are markers of a common regional environment. As we live in a global community that is connected in many ways, these developments will quickly affect public expectations everywhere. Therefore, for consumers in India, seeing evidence of rationing of fuel and shortages of fuel in neighbouring countries increases their belief that these types of problems could occur in their country.
Critical Perspective: Between Panic and Precaution
The LPG incident has brought about questions surrounding the nature of misinformation in terms of its definition & regulation. One of the main concerns is whether or not "misinformation" is being cast too widely. To be sure, false claims need to be addressed; however, not everything that is responded to publicly is based on untrue facts, as many times public responses are based on perceived risk via global and/or local incidents that occur. Perhaps the greatest challenge is the difficulty in differentiating precaution and panic. People’s memories of the COVID-19 pandemic are fresh in their minds and will serve to influence their behaviours moving onward, in that many people are stockpiling or preparing for uncertainty not out of irrational fear, but as an anticipatory response to their prior experiences.
Conclusion
The Indian LPG "crisis" is not so much a problem with actual supply chain breakdown as it is a result of how information and behaviour are connected through perception. This cohabitating environment of panic buying, law enforcement, and government assurance demonstrates an evident disconnect and gap between how governments present a narrative and how the public responds. While there is some role of misinformation within this discourse, the misinformation itself extends beyond any or all false claims about LPG supply and operates within a greater ecosystem of global uncertainty and personal experience. As such, and because of this, perception becomes an incredibly strong force in itself that produces true economic consequences.
A video featuring popular comedian Rajpal Yadav has recently gone viral on social media, claiming that he is currently lodged in Tihar Jail in connection with a loan default and cheque bounce case. In connection with this, another video showing Bollywood superstar Shah Rukh Khan is being widely shared online. In the viral clip, Khan is purportedly seen saying that he would help Rajpal Yadav get out of jail and also offer him a role in his upcoming film. However, research by the CyberPeace found the viral video to be fake. The clip is a deepfake, in which the audio has been manipulated using artificial intelligence. In the original video, Shah Rukh Khan is speaking about his life and personal experiences. Although several prominent Bollywood personalities have expressed support for Rajpal Yadav, the claims made in the viral video are misleading.
Claim
An Instagram user named “ayubeditz” shared the viral video on February 11, 2026, with the caption: “Rajpal Yadav bhai, stay strong, we are all with you — Shah Rukh Khan.” The link to the post and its archived version are provided below.
To verify the claim, we extracted key frames from the viral video and conducted a Google reverse image search. This led us to the original video uploaded on a YouTube channel titled “Locarno Film Festival” on August 11, 2024. According to the available information, Shah Rukh Khan was sharing insights about his life and career during a conversation with the festival’s Artistic Director, Giona A. Nazzaro. This raised strong suspicion that the viral video had been edited using AI.
To further examine the authenticity of the audio, we analysed it using AI detection tools. The audio was first checked using Aurigin.ai, which indicated an 83 percent probability that the voice in the viral clip was AI-generated.
Conclusion
The CyberPeace’s research confirmed that the claim associated with Shah Rukh Khan’s viral video is false. The video is a deepfake in which the audio has been altered using artificial intelligence. In the original footage, Khan was discussing his life and experiences, and he did not make any statement about helping Rajpal Yadav.
Assembly election results for West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry have been declared, with the Bharatiya Janata Party (BJP) set to form the government in West Bengal after defeating the Trinamool Congress (TMC). Amid celebrations and reports of violence in the state, several misleading videos and images are also circulating on social media. One such viral clip shows people waving the Indian tricolour and saffron flags during a street celebration. Social media users are claiming that the video captures people celebrating a political change and BJP’s victory in West Bengal. Research by CyberPeace Research Wing found that the claim is false. The viral video is not from West Bengal but from Prayagraj and actually shows celebrations after India’s victory in the ICC Men's T20 World Cup 2026.
Claim
An X user named “Ashok Shrivastav” shared the video on May 6, 2026, claiming that people in West Bengal were celebrating the departure of Mamata Banerjee and the TMC government. The user further claimed that people were waving only the national flag and saffron flags, not BJP flags.
To verify the claim, we extracted several keyframes from the viral video and conducted a reverse image search using Google Lens. The clip was found on multiple social media handles falsely linked to West Bengal.
However, the oldest version of the video was uploaded on March 8, 2026, by an Instagram page named “Streets of Sangam.” The caption identified the location as Prayagraj and included hashtags related to the World Cup and Loknath. During the comparison of the viral and original videos, we noticed a shop sign reading “Suman Ornaments.” Using Google Street View, we traced the location to Baba Loknath area in Prayagraj, where the same shop could be identified near Loknath Gate.
Our research confirms that the viral claim is fake. The video being shared as BJP victory celebrations in West Bengal is actually from Prayagraj, Uttar Pradesh, and dates back to March 2026, when locals celebrated Team India’s T20 World Cup victory. The old clip is now being misleadingly circulated with a false political narrative.
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